STAGE CONTENTS

Japanese Candy Story

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AREA : STAGE

Modern Western-style candy culture takes root in the Japanese market deeply and widely. Historically its origin came from the U.S. and had been introduced by one man with a pioneering spirit. This session introduces the story about the dawn of Western-style candies in Japan over 100 years ago, and how U.S. candies have been evolved through the "Japanese Way."

Keita Morinaga
General Manager
Overseas Strategy Department
Morinaga & Co., Ltd.