Prayers for the Success and Safety of the SXSW Official Activation, THE NEW JAPAN ISLANDS



A ceremony to give prayers for an event's success and safety has existed since the ancient days of Japan. Logistically, we are not able to have the monks do this ritual onsite so we have requested them to pray to the gods at the Teiji Shrine in Aichi. Though conducted in Japan, far away from America, watching the video of the prayers will be as if we were actually there, beseeching the gods to purify the event space, make the event a success and keep everyone involved safe. From today to the last day of the event, the monks will be praying on our behalf.